Rudeness Contagion: Office Jerk is Costly to All

It may sound like a line from the next undiscovered Dr. Seuss book, but this is not a joke. That jerk at work could be costing you more than just your sanity. What exactly could the person be robbing you of? Money. That's right, cold hard cash. How? Through a process called rudeness contagion. More than a decade ago, researchers in the field of management proposed a phenomenon called the spiral theory of incivility, which suggests that when someone is treated disrespectfully that person will respond by being rude back, which then generates a self-perpetuating cycle of disrespectful behavior. For anyone who has ever driven on a public road, this is not hard to believe. In fact, depending

Creating a Unified Brand Experience

Every day, the digital world shines a spotlight on brand inconsistencies. Employees and potential candidates might get one impression, customers and partners may have another experience, while investors and influencers might see an altogether different picture. The result is brand confusion—or worse, brand conflict. Customers expect much more from brands now—they increasingly require a holistic and authentic experience across all the ways they interact with an organization. The most effective way brands can engage millennials is to have an authentic purpose, and other customers also expect to engage more actively in a two-way dialogue with brands. Employees Have Become Brand Ambassadors Empl

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