What To Do When Customers Aren’t Really Sure What They Want

You don’t need to be told that business is tough. You already know that. You don’t need reminding that your competitors, with their siren call of better, faster, cheaper, are relentlessly pursuing your best customers. “Nature, red in tooth and claw” was how Alfred Lord Tennyson described the struggles for survival in the natural world and it stands as an appropriate metaphor for the persistent and exhausting fight to hold on to your customers. So, what to do? You can’t simply opt out of the fight. In fact, much of our work is helping our clients to sharpen their teeth and claws. You still need the capability to fight and the determination to win. That’s a given. What you can do, though, is c

Corporate Giving Benefits Everyone Involved

Americans are known for their philanthropic spirit, and corporations are no exception. Hospitals, libraries, colleges - our nation itself - have benefited from selfless donations in the spirit of our collective quest to help others. Having just celebrated National Philanthropy Day on November 9, we have much to be grateful for. With overall giving rising substantially from $303 billion in 2009 to $358 billion in 2014, charitable giving is clearly rebounding from pre-recession levels. Corporate giving has also grown substantially from $1 billion in 1975 to some $5 billion a decade later, and then reaching a record $17.8 billion in 2014, according to "Giving USA 2015: The Annual Report on

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