10 Innovation Questions Every CEO Must Answer

Setting: Conference room full of high-powered CEO’s. Topic: How to take their businesses to the next level. Facilitator: “Please take the blank card and write down your definition of innovation.” CEOs: Pick up the blank cards and begin writing. This scene describes how we kicked off an innovation discussion with a group of CEO’s from multiple industries. After writing down their definitions, I asked each one to read their definition of innovation. It was an eye-opening moment for all of us. Not one definition was identical. In fact many of them were very different. Honestly, there is much confusion and assumption about “innovation”… which explains why innovation is such an elusive g

How Can I Develop a Competitive Edge in 5 Minutes

Sam Horn, TEDx speaker and The Intrigue Expert, is a respected positioning/messaging strategist with a 20+ year track record of results with such clients as Cisco, Fortune 500 Forum, Intel, Capital One, NASA, YPO, Boeing, KPMG, Vistage, the U.S .Navy and Four Seasons Resorts.

How to Approach the Annual Planning Process

There is a lot of conversation around the annual planning process each and every year and I spoke about building a corporate and marketing plan in a prior blog post. As opposed to jumping into the deep end of the annual planning pool it may be wise to think about how you want to go about this process in your company, despite history. What is the Best Way to Approach the Annual Planning Process? In the extreme cases, there are way too many people involved or there is an exorbitant amount of time spent and the resulting number of PowerPoints, Excel spreadsheets and Word documents that are generated are incomprehensible. Another approach might be where the functional teams submit plans up t

Employee Motivation: Presentation, Professional Development Are Key to Award Experience

Award presentation, professional development and work locale all are key factors in effective employee motivation, according to a study released in November by the Incentive Research Foundation (IRF). The IRF and Intellective Group were commissioned by the Incentive Marketing Association (IMA) in the spring of 2015 to produce the study, which discovered that employee award programs should be as heavily vested in presentation and professional development as they are in the award itself. It also was indicated that programs should be moderated for the employee's work environment and sensitive to an employee's individual preferences. A number of myths were uncovered as well, surrounding employee

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