Celebrations as a Marketing Tool
One thing that casinos don’t get enough credit for is their charity and community work. In the hundreds of casinos we have been privileged to work with, there hasn’t been ONE that didn’t have significant support for several charitable endeavors. And interestingly, most tend not to “toot their horn” very much about this philanthropy.
In my casino career, I have seen and been involved in hundreds of casino supported charities. Sometimes it involves only writing a check for a
Attract & Retain Customers With New Strategies in Loyalty & Marketing
It's time to make serious considerations and focus on how to garner and retain customers. Loyalty isn't a given; it's earned through trust and the appreciation you show for the customers and clients who directly contribute to your organization's success. Patrons need to find value in the product and relationship with the company. An excellent solution to customer retention is a comprehensive loyalty program and corresponding marketing plan targeting consumer interests. The so
Leadership Excellence Newsletter January 2016
Leadership Excellence Newsletter January 2016