Celebrations as a Marketing Tool

One thing that casinos don’t get enough credit for is their charity and community work. In the hundreds of casinos we have been privileged to work with, there hasn’t been ONE that didn’t have significant support for several charitable endeavors. And interestingly, most tend not to “toot their horn” very much about this philanthropy. In my casino career, I have seen and been involved in hundreds of casino supported charities. Sometimes it involves only writing a check for a client’s Charity Golf Tournament. But in three situations, myself or my company has been “all-in” with a charity and have been responsible for helping them raise, in total, over half a million dollars over the years. I a

Right People - Right Jobs

Delegating people decisions only exasperates the problems for owners and CEO's. Becoming engaged with talent acquisition and team design is critical for the owner who wants to create a healthy and productive culture. The determining factor for the company's profitability is held by those who understand how talent selection and alignment solves real business problems and creates a culture of profitability .

Attract & Retain Customers With New Strategies in Loyalty & Marketing

It's time to make serious considerations and focus on how to garner and retain customers. Loyalty isn't a given; it's earned through trust and the appreciation you show for the customers and clients who directly contribute to your organization's success. Patrons need to find value in the product and relationship with the company. An excellent solution to customer retention is a comprehensive loyalty program and corresponding marketing plan targeting consumer interests. The social media age has greatly shifted the customer's power. In the past, word-of-mouth "customer ratings" and critics in the newspapers were standard resources for consumers when it came to decision-making. Now, with Yelp,

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of Northern Virginia (NOVA)
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