What’s the primary reason that Revenue Science helps companies predictably grow more profitable revenue? All the metrics along the Revenue RoadMap are based on measurable buyer behavior.
The 21st Century offers businesses the substantial advantages of predictive analytics and neuroscience. These advances sharpen our understanding of concepts like the impact of biology on behavior, revealing clear patterns.
And the more we narrow our focus, the greater clarity we get.
“The nicest thing about not planning is that failure comes as a complete surprise, rather than being preceded by a period of worry and depression.”
- Sir John Henry James
I have been using this quote in my Business Owner Briefings for over 15 years now, as it accurately describes many of the business owners that I have met over the course of those many years. In my opinion, this ancillary benefit of not planning should give business owners little, if any, solace.
Why secure and use testimonial letters?
Consider the skeptic’s perspective:
1) You always pay 3 vendors, so they can serve as credit references
2) I see testimonials the same way – you always take care of 3 customers, so they can stand as testimonials. Thus, testimonials are useless.
This can certainly be true in some cases. Is this the first and last word on testimonials?
In answering this question, let’s consider the securing and use of testimonials from th
"When group members take a turn talking about their own companies they must pose one to three issues on which to get comments from other forum members. Sometimes people will try out upcoming presentations they must give to financiers or others.
In one case, forum members made someone throw out a presentation set for a meeting with venture capitalists. "They stopped him and really constructed a whole new strategy for him," Carlson said. In the end, the executive realized he