Move beyond superficiality and find out what customers really want Connect these new customer insights to your unique capabilities and change the rules of competition in your industry. 

Learn how to design profitable value propositions that delight customers.

Think about the best boss you've ever had.

Maybe you're fortunate, and we're talking about the person you call your boss today. Maybe it's someone you recall fondly from years ago. (Maybe you don't have a boss--good for you!--but I'll bet you've had one at some time i...

Energy ran low in the middle of the second day of a two-day annual planning session. Tom Bouwer, EOS® Implementer and co-founder of Columbus-based ProfitWorks, scanned the faces of the executive team and knew he needed something to break them out of their boredom.  “I...

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