According to Forbes, 78% of B2B sellers using social networks like LinkedIn outperform their peers using traditional sales methods. LinkedIn is a powerful business development tool, but you have to keep up to get the most from it. LinkedIn rolled out major changes in 2...

CEO. Chief Executive Officer.  The CEO takes on many roles within a company: setting the strategy and direction of the company, setting the company’s culture and, building and leading the senior executive team. All of these roles require a lot of brain power. Unfortuna...

Enduring brands are built by people—not ads, clicks or views.

Marketing has traditionally taken the lead in communicating the corporate brand promise, but when it comes to delivering on those promises, it’s people from all around the organization who have to do the me...

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