According to Forbes, 78% of B2B sellers using social networks like LinkedIn outperform their peers using traditional sales methods. LinkedIn is a powerful business development tool, but you have to keep up to get the most from it. LinkedIn rolled out major changes in 2015:
- New Messaging Format
- New Groups Interface and Policies
- New Mobile Platform
All of these changes provide opportunities to connect with more prospects and strengthen relationships with existing customers, but you can only reap the benefits if you know how to use them. Join Social Selling expert Kurt Shaver as he demonstrates the actions to take now to set yourself up for Social Selling success in 2016.