Three global macro trends that will shape businesses in the next decades AN EMPTIER PLANET Worldwide population is projected to peak at 9.7 billion by 2064 before declining to 8.5 billion by 2100. Declining birth rates will reorganize global population distribution away from Asia and towards Africa. By 2050, global life expectancy is expected to reach 77 years, compared to 73 years today and 51 years in 1960. A DEGLOBALIZED GLOBE In 2023, 75% of consumers preferred to buy