WHEN EVERYTHING MATTERS, WHAT DECISIONS COME FIRST?
Before you call it a priority, run these three tests:
Replacement test - protects the work only you can do.
Q: Does this decision uniquely require me?
2. Compounding test - prioritizes long-term value over time
Q Will this create value over time?
3. Fear Test - Exposes avoided decisions
Q: Am I delaying this because I fear the
consequences?
CASE 1
Closing an underperforming business:
Replacement test
Does this decision uniquely require me?
YES.
Strategy, capital and people make this a CEO-level call.
Compounding test
Will this create value over time?
YES.
Reallocating resources can improve focus for years.
Fear Test
Am I delaying this because I fear the consequences?
YES.
The decision may be delayed because of its human cost.
CASE 2
Choosing a new CRM:
Replacement test
Does this decision uniquely require me?
NO.
A CRO, COO or functional leader can own the decision.Â
Compounding test
Will this create value over time?
YES.
The right platform can improve productivity over time.
Fear Test
Am I delaying this because I fear the consequences?
MAYBE.
Migration friction may be delaying the change.
What it means:
Delegate ownership. Give it attention. Don't let resistance delay it.
In a world where every decision seems to carry significant weight and implications, establishing clearer priorities becomes essential for navigating complex situations. By defining and understanding what truly matters most, one can streamline the decision-making process, focusing on what aligns with overarching goals and values.
Clearer priorities serve as a guiding framework, helping to distinguish between urgent tasks and those that are merely important. This differentiation allows for a more strategic approach to problem-solving, where decisions can be made with confidence and clarity.
At REF, members are enriched by the diverse perspectives that emerge in peer-to-peer feedback, to make better decisions, foster innovation and drive growth.
Learn more about us: REF
You can access expert insights on the most relevant business topics while connecting with other leaders from our global community who have wide-ranging experiences of agility in their organizations. Interested in learning more? Contact Me
 Lee Self
REF - Northern VA
703-402-5065 -Â Schedule a meeting with me
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