Purpose: Hubert Joly's Framework

Hubert Joly, former Best Buy CEO, offers a simple yet powerful framework for leaders to shape a meaningful vision. He says the right purpose lies at the intersection of four circles:

1️⃣ What the world needs

2️⃣ What you are good at

3️⃣ What you are passionate about

4️⃣ How you can make money

When these circles align, purpose moves beyond profit, and becomes a force for transformation. At Best Buy, this shift helped redefine the company’s role and unlock growth that was both human and sustainable.

👉 Where do your four circles overlap today?

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You can access expert insights on the most relevant business topics while connecting with other leaders from our global community who have wide-ranging experiences of agility in their organizations. Interested in learning more? Contact Me

 Lee Self

REF - Northern VA

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lself@ref.global

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