Product Detail? or 15 Minute Concept Commitment?
“Let me tell you about my product. It is fast, easy to use, large enough, while small enough, it is cheap to buy and high value to use. ...
Remote Control: The Art of Engaging & Motivating Offsite Personnel
The number of remote workers and globally distributed teams is increasing in today's international working environment, and research...
Brain Foods for Brain Power
CEO. Chief Executive Officer. The CEO takes on many roles within a company: setting the strategy and direction of the company, setting...
How HR & Marketing Can Build a Better Brand Together
Enduring brands are built by people—not ads, clicks or views. Marketing has traditionally taken the lead in communicating the corporate...
Celebrations as a Marketing Tool
One thing that casinos don’t get enough credit for is their charity and community work. In the hundreds of casinos we have been...
Attract & Retain Customers With New Strategies in Loyalty & Marketing
It's time to make serious considerations and focus on how to garner and retain customers. Loyalty isn't a given; it's earned through...
